Slogan

Definitions

1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
2. A catchphrase associated with a product or service being advertised.
3. A battle cry among the ancient Irish or highlanders of Scotland.
   obsolete

Equivalents

Examples

“"Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind⟳. Safety first, is the Wooster slogan.”

“His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border⟳ slogan rung, / "St Mary for the young Buccleuch!"”

CEFR level