Funnel

Definitions

1. A utensil in the shape of an inverted hollow cone terminating in a narrow pipe, for channeling liquids or granular material; typically used when transferring said substances from any container into ones with a significantly smaller opening.
2. A passage or avenue for a fluid or flowing substance; specifically, a smoke flue or pipe; the chimney of a steamship or the like.
3. Ellipsis of purchase funnel (“the process of customer acquisition conceptualized as a series of stages, from initial awareness (top) to sale or conversion (bottom)”).
   abbreviation, alt-of, ellipsis, figuratively
4. Ellipsis of funnel cloud.
   abbreviation, alt-of, ellipsis

Equivalents

Examples

“top of (the) funnel marketing”

awareness stage marketing

“Then there's the funnel. Marketing usually spends most of their time at the top of the funnel with a quantity strategy. On the other hand, Sales spends their time trying to convert, accelerate, or close⟳ accounts that are in the middle or bottom of the funnel.”

CEFR level