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Meaning of yassify | Babel Free

Verb CEFR B1
/ˈjɑːs.ɪ.faɪ̯/

Definitions

  1. To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminine, and often unrecognizable.
    Internet, transitive
  2. To present (something) as fashionable and glamorous, often by removing or disguising aspects which are considered unappealing.
    derogatory, figuratively, sometimes

Examples

“To yassify yourself and get stuck in with the yassification trend on Twitter, it's kind of up to you on your best photo editing method. The most commonly used one, though, is FaceApp. Once you've got the app, you can play around with the various different filters available and yassify yourself to your heart's content.”
“Out of curiosity, I downloaded the app in an attempt to "yassify" myself. Once I uploaded my photo, the first thing I noticed was how I was gender-coded as male. Despite not indicating my gender to the app, most filtering options I was offered were tailored for making male-presenting people look more masculine. Much of this means looking hairier, more tanned and visibly older.”
“You can't really do any of the intense beauty edits without the pro version of the app, which, like, who the hell wants to buy an app subscription? I don't. But I wanted to see what I looked like and my friends also were like "someone yassify this."”
“Requests to yassify certain trans and non-binary celebrities, and people of colour, felt problematic to many; the FaceApp's eurocentric beauty filters implying BIPOC are only "yass"-worthy when they're made to appear more caucasian or racially-ambiguous.”
“One viral TikTok, with over 1.7 million views, shows Tate being yassified into an early 2000s Paris Hilton–era socialite with a Juicy Couture velour tracksuit, Victoria's Secret underwear, and the Playboy logo.”
“Unlike the Grimace Shake incident, the Barbie Shake "yassifies," or glamorizes, its lucky drinkers. TikTok users are seen taking a sip of the pink drink before transforming into a real-life Barbie. That means donning a dress, wearing a blonde wig, sporting a pair of heels or pulling up in a pink Corvette.”
“Over the weekend, people shared memes across social media pointing out the ways the church yassified Jesus through their artistic renderings of him. The juxtaposition shows just how inaccurate and curated our depictions of Jesus can be. The white church has yassified Jesus for centuries.”
“Corporations think changing their logo to the pride flag, temporarily yassifying them, will make us forget every single queerphobic scandal they continue to be involved in.”
“Long before M3gan, the doll, actually starts killing people, M3gan, the movie, encourages you to just go ahead and start having a chuckle at the silliness of its premise. It's self-aware that it's not exactly reinventing the wheel. Rather, it's yassifying the classic killer toy + unsuspecting public formula and using the result to do some solid bits with one of the most unsettling dolls to star in a film since The Twilight Saga's Breaking Dawn: Part 1.”
“We also appreciate how not-lame the sanitary products and lube will look on our nightstand; thank the Lord our Father that today's menstrual cup aesthetics are no longer solely corporate Memphis/The Wing-core; the Nixit bundle has yassified menstruation in the way that Zenon: Girl of the 21st Century repackaged Courrèges futurism for teens of the 2000s: chic, cheeky, and accessible.”
“Publishers' success ought not to be predicated on yassifying classics into relevancy, but instead on nurturing wonderful new writers that can offer readers a rich and varied diet of influences and ideas.”

CEFR level

B1
Intermediate
This word is part of the CEFR B1 vocabulary — intermediate level.

See also

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