Meaning of yassification | Babel Free

Definitions

1. The process of making something relevant to or suggestive of LGBTQ+ culture.
   Internet, countable, neologism, uncountable
2. The act of beautification; (originally) applying several beauty filters to a picture using a photo-editing application.
   Internet, countable, uncountable

Examples

“2020 August 26, @puppyoveralls, “I’m choking on the yassification gas”, in Twitter, retrieved March 7, 2022.”

“Referring to itself as the “yassification” of Wordle, this take on the original puzzle game asks you to guess words which have relevance to the LGBTQIA community.”

“Earlier I outlined the way “yaas” functioned as in-group slang, and then as a meme in the form of yassification. Meme aggregate pages post this kind of content to boost their own profile, making money off ads and merchandise. Eventually, the commodification is so far reaching that it is disconnected not just from QTPOC, and not just from queerness, but disconnected from any community meaning at all. This can be seen with Yaasification shirts available on AliBaba and other mass merchandise sites.”

“To yassify yourself and get stuck in with the yassification trend on Twitter, it’s kind of up to you on your best photo editing method. The most commonly used one, though, is FaceApp.”

“The Twitter account takes “yassification” requests and transforms people’s photos in the same glamorized fashion.”

“All memes have a shelf life, and yassification fatigue has already set in. On the day the YassifyBot joined Twitter, one user tweeted: “I saw the best minds of my generation destroyed by yassification.””

“The term "yassification" has been circulating in LGBTQ+ spaces on social media since 2020. However, it wasn't until a still of Toni Colette in Hereditary received the yassification treatment that the meme aspect went mainstream, spreading mainly on TikTok and Twitter.”

“The idea that pop stars such as Lady Gaga would even need to go through yassification felt misogynistic to them.”

“[The Hunger Games: The Ballad of Songbirds & Snakes is] the origin story of Panem’s chief sociopath, president Coriolanus Snow (played by Donald Sutherland in the original films), that instead feels like the yassification of a future monster.”

CEFR level