Viral

Definitions

A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.

Equivalents

Examples

“2002, Nik Lever, Flash⟳ Mx Games: ActionScript for Artists, Focal Press⟳, page 411, Using the Flash⟳ ActiveX control⟳ in this way allows you as a developer to create⟳ desktop characters, email virals and screensavers.”

“2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2, [M]ost virals are not seen as profiling and data collection exercises, since that would kill⟳ the impulse of forwarding to a friend.”

“2005, Russell Evans, Practical DV Filmmaking, Focal Press⟳, page 289, Music company virals are becoming commonplace as costs of promos force⟳ labels to reconsider how to target⟳ more directly to consumers.”

CEFR level