viral marketing
Definitions
A technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.
Equivalents
Examples
“A famous example of viral marketing is the rapid spread⟳ of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread⟳ the word about Hotmail simply by emailing their family and friends.”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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