Meaning of Advert | Babel Free

Definitions

An advertisement, an ad.

British, informal

Equivalents

Examples

“This was a wonderful advert for the Premier League, with both Chelsea and United intent on all-out attack - but Ferguson will be concerned at how his side lost their way after imperiously controlling much of the first period.”

“When I was writing my 'Tube Talk' column, a man sent me a letter complaining about the advertisement of cars on the Underground. Why would the Underground masochistically promote a rival transport mode? The answer, I discovered, was that the adverts on the network must not 'harm the brand', and a car advert per se was not deemed to do that. However, a car advert that said 'Why are you using this horrible Tube when you could be driving one of our lovely cars?' would not be allowed.”

“In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.”

CEFR level