Meaning of Topline | Babel Free

Definitions

1. The upper curvature of a horse's or dog's withers, back, and loin.
2. Top billing.
   attributive, often
3. The first line, the topmost-ranking line; the most important thing.
   attributive, often
4. The edge that runs along the top of the opening of a shoe.
5. The vocal parts of a piece of music (particularly pop).

Equivalents

Examples

“When viewing the horse in profile, attention must be paid to the curvature and proportions of the topline.”

“In recent weeks Cosby has, perhaps more than any other topline entertainer of the moment, been both at the pinnacle and at the crossroads.”

“Near-synonyms: (in attributive uses) TLDR, BLUF, bottom-line, bottom line”

“topline takeaways”

“Brett [King]: Kevin, it's interesting that Novantas [the company that Kevin manages] has taken a progressive approach⟳ to research⟳ in this area, where you've looked at changing behavior in respect⟳ to the way people are buying in [bank] branches and visiting branches, and you've examined this over a long period of time, particularly in relationship to transactional and revenue activity. Tell⟳ us about what you folks have⟳ found through your extensive research⟳. Kevin [Travis]: Absolutely. I think⟳ a couple of really topline takeaways. There's been a pretty steady erosion of in-branch transactions of at least 3 percent per year for the last⟳ seven to eight years. We think⟳ that's accelerating closer to 5 to 7 percent annually right now. As we see⟳ banks roll out new technology like⟳ image-enabled ATMs where you can just stick⟳ your check in a slot [for deposit⟳], that's going to accelerate the decline⟳ of in-branch day-to-day payments and service transactions. If you think⟳ about compounding that out at 3 percent each year, you pretty quickly get⟳ to a 25 to 30 percent decline⟳, which is one of the big dilemmas facing the banking industry today. Huge service capacity, a lot of cost⟳, but not nearly as much volume—how do we handle⟳ that? The other big takeaway that we've seen with our most recent insight was the shopping and buying funnel for banking products has really fragmented and blown apart. At least two-thirds of folks are almost exclusively shopping for financial products online! Over 75 percent at least do it as one of their options. They might go into branch, but everybody is really shopping online, and that's fundamentally changing how people buy⟳ products. They used to walk⟳ into a branch, have⟳ a conversation with the folks at the branch, and then the bank had the opportunity to sell⟳ them a product. We think⟳ now, customers are really looking online, picking bank products, and then the reason⟳ they end⟳ up in a branch (which they do still at a rate of around two of every three customers) is there is still a psychological element of "I just want⟳ to kick⟳ the tires." The problem for banks is, if all they want⟳ to do is "kick⟳ the tires" and then they never come⟳ back, having 88,000 branches to do that one interaction is a very expensive way to sell⟳ to customers.”

CEFR level