shelf life

Definitions

1. The length of time a product (especially food and drugs) will last without deteriorating or without being sold.
2. The maximum time a packaged material can be stored under specific conditions and still meet the performance requirements specified.
3. The length of time that something is popular or fashionable.
   figuratively

Equivalents

Examples

“As earnest and heartfelt as Maynard's plea for the end⟳ of Harambe image macros is, his best course of action is probably just to wait⟳ a few more weeks until the joke has dried up. Harambe may have⟳ a better shelf life than Damn Daniel or whatever, but there's no way its got the legs of "Smooth."”

“When looking at the company’s future challenges this way, Netflix’s big bet⟳ on gaming tracks. It creates new ways to extend⟳ the shelf life of content and characters that are already resonating with viewers. But what would Netflix games even look⟳ like⟳?”

CEFR level