Meaning of chumbox | Babel Free

Definitions

A grid of clickbait advertisements on a webpage.

Internet, derogatory

Examples

“ctrl+f "chumbox" http://www.theverge.com/2014/4/22/5639892/how-weaponized-clickbait-took-over-the-web zero results :(”

“This is a chumbox. It is a variation on the banner ad which takes the form⟳ of a grid of advertisements that sits at the bottom of a web page underneath the main content. It can be found on the sites of many leading publishers, including nymag.com, dailymail.co.uk, usatoday.com, and theawl.com (where it was “an experiment⟳ that has since ended.”)”

“You know⟳ those bizarre ads at the bottom of a lot of web pages? “10 foods that will kill⟳ you,” “Creepy historical photos,” things like⟳ that? Here are a few that caught my eye lately: “Which presidential politician are you?” “Which actor are you?” or even “Which Kardashian are you?” Then you’re supposed to click and answer⟳ a few questions about yourself to find⟳ out. It’s called the “chumbox,”—click bait junk advertising that doesn’t deliver⟳.”

“But to some news publishers, already fending off fake-news accusations and struggling to retain⟳ readers, chumbox ads have⟳ turned from annoying to toxic. The New Yorker stopped posting them in 2016.”

CEFR level