clickbait

Definitions

Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

Internet, countable, derogatory, uncountable

Equivalents

Examples

“Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.”

“"His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".”

“In August 2016, leaders at Facebook announced a plan⟳ to identify⟳ and limit⟳ clickbait, because the Facebook newsfeed goal is to “show⟳ people the stories most relevant to them.””

“In comparison with algorithms used in the past, this SI based technique provided a better accuracy and a human interpretable set⟳ of rules to classify clickbaits”

CEFR level