shrinkflation

Definitions

The practice of making products smaller while continuing to market them at the same price.

informal, neologism, uncountable

Equivalents

Examples

“Chocolate bars are just the thin end⟳ of the wedge, though, and shrinkflation is happening in products right across the board⟳.”

“According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink⟳ and household products such as toilet rolls, nappies, tissues and washing-up liquid.”

“Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.”

“Consumer groups say⟳ shrinkflation is a widespread practice, which supermarkets like⟳ Carrefour are also guilty of in their own-label products.”

CEFR level