Meaning of lovemark | Babel Free

Definitions

An enhanced brand that inspires love and respect in consumers.

Examples

“The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.”

“A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]”

CEFR level