Meaning of hammocking | Babel Free
Definitions
The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
Examples
“Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]”
“Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.”
“Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See also
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