Meaning of hammocking | Babel Free

Definitions

The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.

uncountable

Examples

“Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]”

“Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.”

“Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.”

CEFR level