Meaning of femvertising | Babel Free

Definitions

The use of feminist messages to advertise products to women.

uncountable

Examples

“SheKnows Media, a digital marketing company, put out a survey in 2014 to find out precisely how women felt about femvertising ads.”

“The wave of femvertising has only served to intensify since the launch of #IWILLWHATIWANT, with recent campaigns by Audi, H&M, Brawny, and even Barbie all attempting to capitalize on the femvertising trend.”

“Is International Women's Day today little more than an excuse for 'femvertising' as brands co-opt messages of equality and empowerment as means by which to flog us stuff?”

CEFR level