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Meaning of brand linkage | Babel Free

Noun CEFR B2

Definitions

The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.

countable, uncountable

Examples

“If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.”

CEFR level

B2

Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.

See also

brand loyalty brand management brand name brand new brand new, all-new brand parity