Meaning of brand parity | Babel Free

Definitions

The perceived sameness in quality and function among competing consumer products of differing brands.

uncountable

Examples

“"Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand."”

“This is called "brand parity," when the only real difference between products is their ads.”

“Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.”

“Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph.”

CEFR level