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Meaning of brand stretch | Babel Free

Noun CEFR B2

Definitions

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

countable, uncountable

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See all B2 English words →

See also

brand-iron brand-name Brand-new brand-newness brandade brandalism

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