Meaning of badwill | Babel Free

Definitions

negative goodwill, i.e. if the price is less than the fair market value

uncountable

Examples

“Secondly, the European Central Bank encouraged banks in July to recognise an accounting gain known as negative goodwill, or “badwill”, that they generate when they buy a rival below tangible book value, or at a lower price than the sum of its assets minus liabilities.”

CEFR level