Meaning of astroturfer | Babel Free

Definitions

One who engages in astroturfing, the disguising of an orchestrated campaign as a “grass-roots” event.

Examples

“Companies now use⟳ "persona management software", which multiplies the efforts of each astroturfer, creating the impression that there's major support⟳ for what a corporation or government is trying to do.”

“These Internet “astroturfers,” as they've been called, are supplemented by the hundreds of thousands of people who, in return⟳ for subsidized trips, gift cards, free samples, and modest payments, have⟳ signed up to be word-of-mouth marketers under their own⟳ names, shilling wares to the people in their personal networks or writing positive reviews of products and services.”

CEFR level