Meaning of Persona | Babel Free

Definitions

1. A social role.
2. A character played by an actor.
3. The mask or appearance one presents to the world.
4. An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

Equivalents

Examples

“He keeps his online persona completely separate⟳ from his real-world one.”

“The latest in a long line of dirty dating tactics to emerge⟳ is “wokefishing,” a term coined by writer Serena Smith. “People masquerade as holding progressive political views to ensnare potential partners,” Smith told Vice. Wokefishermen can be thought of like⟳ catfishers — those who use⟳ fake online personas to defraud victims — but only for sex instead of money.”

“To do so, your organization should create⟳ nuanced buyer personas for all relevant market segments or buyer groups that demonstrate⟳ affinity to your brand. These buyer personas should include⟳ standard demographic information […]”

CEFR level