Meaning of technomarketing | Babel Free

Definitions

1. Marketing that relies on digital channels such as websites, social media, interactive television, targeted advertisements based on search histories, etc.
   uncountable
2. Marketing that represents products as technologically advanced.
   uncountable

Examples

“Another good source for help with your technomarketing requirements will come from the vast array of trade shows and exhibits. You will find an ample supply of hardware and software consultants at each of these events.”

“These technomarketing companies are strategically located and seasoned enough to handle major software development assignments.”

“The more the player knows that as they plug in and log on they are being played on by a vast technomarketing apparatus, the more disenchanting the virtual experience risks becoming.”

“Some corporate technomarketing strategies attempt to capitalize on consumer technical unawareness of degradability.”

“While I'd like to see Honda incorporate some of the RC51's serious hardware (brakes, suspension, cam gear drive) into the VFR instead of the GollyGeeWiz technomarketing nonsense it currently uses, I firmly believe in the VFR concept—that concept to be the world's best streetbike.”

“Throughout the mid-1990s, an advertisement by Atari for its Jaguar system encapsulated the technomarketing mindset through a simple equation: more bits = more power = better games. It was a simple matter of counting, as the tagline went: What makes Jaguar games so awesome? The raw power.”

CEFR level