Superstitial

Definitions

A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.

attributive, capitalized, often, sometimes

Examples

“Over 10% of viewers have⟳ visited the truth site through one of these Superstitial ads.”

“[T]he value of superstitials, say⟳, or any type⟳ of out-of-banner rich media ad, is just as potent as it was two years ago.”

“A revolutionary new idea can eventually become⟳ a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote⟳ the Universal Pictures movie “The Mummy.””

CEFR level