Meaning of strap line | Babel Free

Examples

“"It's not about having a catchy strap line, it's about 'why do I come to work every day?' Am I just here to go 'your train is over there'? Or am I here to really influence that person's journey and therefore the perception of the organisation we're working for? There is a bigger picture to this - and that ultimately is what will keep people using our service."”

CEFR level