Meaning of sponcon | Babel Free

Definitions

Advertisements, particularly in social media, misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles.

informal, neologism, uncountable

Examples

“Shilling #sponcon for all it’s worth? It’s an interesting thing to consider⟳, for sure.”

““Toy companies look⟳ to YouTube and its army of influencers to spread⟳ the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.””

“And despite a million followers on Instagram, her page is surprisingly bereft of stereotypical captions or sponcon (sponsored content).”

“Seven years in, the show⟳ is an international, BAFTA-winning phenomenon that has produced marriages, children, and enough Instagram sponcon to provide⟳ intergenerational wealth.”

“I took my qualms to Reddit: had the show⟳ really become⟳ sponcon slop? I was not alone in this assessment. “The number⟳ of product placements this season is hilarious to the point⟳ that it’s basically a giant infomercial,” one user posted.”

CEFR level