Meaning of soft-launch | Babel Free

Examples

“You might soft-launch a new partner in an Instagram Story, or in the background in the fourth pic in a carousel, but a cute couple shot front and center on the main feed informs your most dedicated DMers that the club is closed to new members until further notice.”

“Bad Bunny seemingly soft-launched his fling with Kendall Jenner on his Instagram Stories over the weekend, and I for one will go down with this ship.”

CEFR level