Meaning of slivercasting | Babel Free

Definitions

The delivery of video programming targeted at specialized niche audiences.

uncountable

Examples

“That’s bad news for those who have high hopes for “narrowcasting,” material aimed at small audiences interested in specific programs and, therefore, prime audiences for specific products — fitness, business, cooking, you name it. As 50- and 100-channel systems come into being, narrowcasting could become slivercasting. A shrinking audience will limit advertiser interest.”

“Aimed at niche markets that take advantage of the long tail concept, slivercasting is the practice of showing TVstyle content on the web – and nowhere else.”

“The New York Times coined the term “slivercasting” to characterize the new sector of the media industry, and today there is slivercasting for vegans (VegTV), sailboat enthusiasts (Sail.tv), lovers of classic TV comedy (Yuks TV), the betrothed (The Knot TV), and even surgery buffs (OR Live).”

CEFR level