Meaning of rug pull | Babel Free

Definitions

Noun. [B2]

Examples

“Surely, the editors of Adweek magazine have to be some of the most critical critics of advertising. And now you can follow all the plot twists, rug pulls and comedy routines these highly selective critics selected as the best.”

“"Isn't that the greatest rug pull in the movies?" he asked. It is good, I have to admit, but it's only the rug pull.”

“Then, in classic "rug pull" advertising, the LS appears, gliding across the dam's crest.”

“Despite the calculation that Super Bowl placement equals big online buzz, Lachky said there are no plans for a Dude ad during this year's big game: "I don't know at this stage of the game, based on the pretesting for the Super Bowl, if it will do as well as the work that has a total surprise factor and rug pull.”

“[H]e's added new reveals and twists to what's really going on with the limbo beasts at exactly the right points to keep the reader surprised and interested when things might seem obvious. This last rug pull should in theory be obvious but it still subverts the direction the plot seemed to be going in: [...]”

CEFR level