Meaning of rug pull | Babel Free

Definitions

Noun. [B2]

Examples

“Surely, the editors of Adweek magazine have⟳ to be some of the most critical critics of advertising. And now you can follow⟳ all the plot twists, rug pulls and comedy routines these highly selective critics selected as the best.”

“"Isn't that the greatest rug pull⟳ in the movies?" he asked. It is good, I have⟳ to admit⟳, but it's only the rug pull⟳.”

“Then, in classic "rug pull⟳" advertising, the LS appears, gliding across the dam's crest.”

“Despite the calculation that Super Bowl placement equals big online buzz, Lachky said there are no plans for a Dude ad during this year's big game: "I don't know⟳ at this stage⟳ of the game, based on the pretesting for the Super Bowl, if it will do as well as the work⟳ that has a total surprise⟳ factor and rug pull⟳.”

“[H]e's added new reveals and twists to what's really going on with the limbo beasts at exactly the right points to keep⟳ the reader surprised and interested when things might seem obvious. This last⟳ rug pull⟳ should in theory be obvious but it still subverts the direction the plot seemed to be going in: [...]”

CEFR level