roadshow

Definitions

1. A show that travels from place to place.
2. The showing of a film in selected cinemas prior to its general release.
3. A series of meetings across different cities in which executives from a company have the opportunity to talk with current or potential investors.

Equivalents

Examples

“In 2004, Gibson’s roadshow tour for The Passion of the Christ saw⟳ him visiting church groups and giving impassioned speeches about the film (which Hollywood studios refused to fund or distribute).”

“I thought Equity had a pretty quick and easy way of illustrating what happens when a company decides to go public: from the pitch, to the due diligence, to the pricing, to the roadshow.”

CEFR level