Meaning of prime time | Babel Free

Definitions

1. The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.
   uncountable
2. The busiest or most important period.
   uncountable
3. Maturity; the state at which a person or product will be accepted by the mainstream.
   figuratively, uncountable
4. Spring.
   obsolete, uncountable
5. A new period or time of youthfulness; the beginning of something.
   obsolete, uncountable

Equivalents

Examples

“Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.”

“It took years longer than proponents had hoped, but wireless data is ready for prime time.”

“Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.”

“Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.”

“And as with commodity-based models, tour-based models have also not yet reached prime time.”

CEFR level