Meaning of prepersuasion | Babel Free

Definitions

The process of preparing a person to be amenable to persuasion.

uncountable

Examples

“In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun.”

“Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […]”

CEFR level