Meaning of positive transition | Babel Free

Definitions

1. One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
2. A narrative structure used in commercials known as “supporting actor-type” advertising.

Examples

“The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.”

CEFR level