Meaning of platformization | Babel Free

Definitions

1. The increasing domination of the Internet by a number of large companies whose products function as markets for content.
   Internet, uncountable
2. Conversion into a self-contained platform.
   Internet, uncountable

Examples

“For [Anne] Helmond, the platformization of the web is a process⟳ whereby social media platforms[…]extend⟳ their tentacles into the rest⟳ of the web, following users in their browsing activities, using API plugins to permit⟳ Facebook commentary on far-flung websites, allowing Facebook the ability to sell⟳ users ads about things they were browsing, and generally connecting the web at large back into the closed Facebook platform.”

“For Miguel Ardanuy, a former participation coordinator of Podemos, the ultimate aim of this “platformisation of the party” is to “construct a different model⟳ of party, a party more open⟳ and responsive to society, where you do not need⟳ a membership card in order⟳ to participate⟳”.”

“These developments are framed conceptually by the distinctions between platforms and portals and, in turn⟳, the processes of platformization and portalization.”

CEFR level