Meaning of platformization | Babel Free

Definitions

1. The increasing domination of the Internet by a number of large companies whose products function as markets for content.
   Internet, uncountable
2. Conversion into a self-contained platform.
   Internet, uncountable

Examples

“For [Anne] Helmond, the platformization of the web is a process whereby social media platforms[…]extend their tentacles into the rest of the web, following users in their browsing activities, using API plugins to permit Facebook commentary on far-flung websites, allowing Facebook the ability to sell users ads about things they were browsing, and generally connecting the web at large back into the closed Facebook platform.”

“For Miguel Ardanuy, a former participation coordinator of Podemos, the ultimate aim of this “platformisation of the party” is to “construct a different model of party, a party more open and responsive to society, where you do not need a membership card in order to participate”.”

“These developments are framed conceptually by the distinctions between platforms and portals and, in turn, the processes of platformization and portalization.”

CEFR level