Meaning of own brand | Babel Free

Definitions

A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.

UK

Examples

“Near-synonym: off brand”

“Supermarkets are fighting national brands with own brand products.”

“He stared at his mother across the kitchen while she put a box of own-brand cornflakes into the press.”

CEFR level