Meaning of own brand | Babel Free
Definitions
A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
UK
Examples
“Near-synonym: off brand”
“Supermarkets are fighting national brands with own⟳ brand products.”
“He stared at his mother across the kitchen while she put⟳ a box of own-brand cornflakes into the press⟳.”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See also
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