Meaning of on-brand | Babel Free

Definitions

1. Serving the public image which a company seeks to associate with its product.
2. Consistent with one's reputation, perhaps to a stereotypical degree.
   idiomatic

Examples

“The use of red and yellow is very on-brand for McDonald's.”

“"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."”

“2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.”

“A Canadian who loves hockey? I guess that's pretty on-brand.”

“2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October. "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."”

“2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January. "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."”

CEFR level