mystery shopping

Definitions

The practice of using mystery shoppers to evaluate a business.

countable, uncountable

Examples

“Younkers, a midwestern department store chain, carries out 12,000 mystery shoppings a year in support⟳ of its Satisfaction Plus quality and productivity effort.”

“We were also keen to learn⟳ more about “mystery shopping" (something that was popular in the United States) and how it might help⟳ us to provide⟳ specific 'service' related information to individual managers.”

“Mystery shopping is used by many companies to assess the performance of their staff.”

“Mystery shopping is, therefore, classified as an observational marketing research⟳ method even though communication is often involved.”

CEFR level