microtargeting

Definitions

The targeting of small, specific demographics on a person-by-person basis.

uncountable

Examples

“Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use⟳ of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc.”

“Against these macro forces that structure⟳ presidential and congressional campaigns (among other races), campaign managers must find⟳ the best tools and make⟳ the best use⟳ of data to target⟳ their core voters with campaign messages. Nowadays, campaign managers are debating the impact of microtargeting and various other targeting tools. Some managers argue⟳ that technological advances empower them to send⟳ specific and highly personalized messages to particular segments of the electorate in more efficient ways than ever.”

“The increased prevalence and importance of data-driven microtargeting have⟳ had consequences for the character of Canadian political parties and the party system. In this era of electoral-professional parties, data-driven microtargeting, strategic political communication, and message control⟳ now dominate to the point⟳ that they determine⟳ even the most mundane of party activities (Flanagan 2014).”

“Microtargeting has also enabled advertisers to discriminate in ways that are hard for regulators to catch⟳.”

CEFR level