hunkvertising

Definitions

The use of men with attractive and impressive physiques in advertising.

uncountable

Examples

“Other hunkvertising campaigns make⟳ more of an effort.”

“In his book Love⟳, Sex & Tragedy: Why Classics Matters, Professor Simon Goldhill argues that images of the perfect body, defined by its "well-muscled torso, the elegant symmetry of form⟳," stem from Ancient Greece, thousands of years ago. Even then, it seems, hunkvertising was a force⟳.”

“But where hunkvertising was once the exception, it seems it has now become⟳ the norm.”

“David Gandy for Marks & Spencer is a classic of the hunkvertising genre.”

CEFR level