Meaning of hard sell | Babel Free

Definitions

1. A sales technique of pressuring the potential buyer to agree to a purchase.
2. A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.

Equivalents

Examples

“The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said.”

“Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.”

CEFR level