Meaning of gyaru | Babel Free

Definitions

1. A Japanese subculture and fashion style popular in the 1990s, typically involving ostentatious clothing, tanning, and heavy makeup.
   uncountable
2. A girl or woman of this subculture.
   countable

Examples

“Nowadays, many say that Japan is all about public show and the power inherent in planned and controlled display. If so, then perhaps the young gyarus are enjoying the power of the tease; […]”

“Among the young, there are signs that cars are becoming deeply uncool. The celebrity entrepreneur Shiho Fujita, an idol of the gyarus—Japan’s high-consuming post-adolescent “gals,” fond of fake tans and blond hair extensions—recently proclaimed: “If I was with my friends and my boyfriend pulled up in a car to pick me up, I’d feel kind of embarrassed.””

“The concept of Galeo was created because we would hear from those overseas that a lot of Gyaru-kei clothes do not fit. So, we are making variety of sizes for women and the theme of the brand is “Get wild and be sexy” for independent women. This is not only for Japanese gyarus but also for foreign gyarus.”

“In the ’90s, the Shibuya gyarus (gals) brought 109 into popular culture with their dyed blond hair, fake tans, miniskirts, and makeup.”

CEFR level