Meaning of greenhushing | Babel Free

Definitions

A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.

uncountable

Examples

“So-called greenhushing, where corporations downplay their climate efforts, has spread⟳ in the US and Europe as ESG strategies fall⟳ out of fashion. Some companies are talking less about environmental and social goals in an effort to avoid⟳ accusations of greenwashing, while also dodging political attacks against climate and ESG goals, studies have⟳ found. “The problem with greenhushing or transition-hushing is that it doesn’t help⟳ the financial system mobilize capital,” Oi-Yee Choo, the exchange’s chief executive officer, told the Bloomberg Sustainable Business Summit in Singapore on Tuesday.”

CEFR level