Meaning of ghost brand | Babel Free
Definitions
A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.
Examples
“It is true that few now smoke⟳ Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.”
“By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make⟳ them. Today, 70 percent are sold in the metropolitan New York area; […]”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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