genericization

Definitions

1. The process of becoming generic; an instance of it.
   countable, uncountable
2. With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
   uncountable
3. An instance of this act or process; a generic name thus created.
   countable

Examples

“Successful companies have⟳ strategies to protect⟳ their trademarks and fend off the creep⟳ of genericization, Mr. Taylor said.”

CEFR level