fast fashion

Definitions

An approach to clothing retail by which designs are quickly adopted from the catwalk so as to capture current fashion trends.

uncountable

Equivalents

Examples

“Forever 21, the California retailer that helped popularize fast fashion in the United States with its bustling stores and $5 tops, said on Sunday night that it would file⟳ for bankruptcy, a sign⟳ of the eroding power of shopping malls and the shifting tastes of young consumers.”

“Among the developments deemed to be exacerbating the problems, is fast fashion – cheap clothes bought and cast⟳ aside in rapid succession as trends change⟳ – such as the £1 bikini sold by Missguided last⟳ year.”

“The online fast-fashion retailer Shein will open⟳ its first permanent bricks-and-mortar store in the world in Paris this week amid political outrage, fury from workers and warnings from city hall that it will damage⟳ the French capital’s progressive image.”

CEFR level