Meaning of deathfluencer | Babel Free

Definitions

A social-media personality focused on death and/or funerary practices.

informal

Examples

““The stigma and taboos around talking about death have⟳ been way reduced,” Cake’s co-founder Suelin Chen, 38, said. This has driven conversation across social media, spurred interest⟳ in deathfluencers (they will discuss⟳ how funeral homes are responding to the coronavirus but also whether your pet will eat⟳ your eyeballs) and increased traffic to end-of-life platforms.”

“‘Deathfluencers’ have⟳ appeared on TikTok and a new breed⟳ of entrepreneurs have⟳ entered the traditionally staid funeral business looking to shake⟳ things up.”

“I had steadily followed and watched three years' worth of videos from the YouTube channel AskAMortician by Caitlin Doughty, a California-based funeral director and activist who founded The Order⟳ of the Good Death in 2011 and in doing so, is the primary media personality or deathfluencer and originator of "death positivity" as a label⟳ for the ideological orientation of the movement I study⟳ in 2013.”

CEFR level