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Meaning of captology | Babel Free

Noun CEFR B2

Definitions

The study of computers as persuasive technologies.

uncountable

Examples

“In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion.”
“The relatively new field of computers as persuasive technology (captology) has begun to explore the powerful effects of presentation of information on computers.”

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.

See also

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