Meaning of butt-brush effect | Babel Free

Definitions

A loss of interest in buying a product in a crowded store if one is inadvertently touched from behind by another shopper passing by.

informal, uncountable

Examples

“One of Underhill's main findings has to do with what he calls the “butt-brush effect”: touch someone, especially a woman, from behind, and she'll immediately move away from the merchandise and often leave the store.”

CEFR level