Meaning of broification | Babel Free

Definitions

The process of someone or something becoming aligned with bro culture.

slang, uncountable

Examples

“Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]”

CEFR level