Meaning of bright shiny object | Babel Free

Definitions

1. Something that attracts a great deal of attention because of its appealing superficial characteristics.
   figuratively
2. Used other than figuratively or idiomatically: see bright, shiny, object.

Examples

“Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.”

“This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.”

“A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.”

CEFR level