Meaning of bright shiny object | Babel Free

Definitions

1. Something that attracts a great deal of attention because of its appealing superficial characteristics.
   figuratively
2. Used other than figuratively or idiomatically: see bright, shiny, object.

Examples

“Why add⟳ this extra layer of software? It sounds like⟳ someone is wanting to use⟳ their new BSO. (Bright Shiny Object) I wouldn't use⟳ it in my production environments.”

“This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience⟳—you see⟳ something and are attracted to it ... until a new bright shiny object catches your eye.”

“A lot of people just play⟳ with social media because it's this new, bright, shiny object, but they don't really know⟳ what they're doing.”

CEFR level