brandstanding

Definitions

The promotion of goods or services by associating them with popular events.

uncountable

Examples

“There are many ways to get⟳ attention with a publicity stunt. Most risk⟳ making you look⟳ cheap or silly. The best method is to produce⟳ a stunt that doesn't look⟳ like⟳ a stunt. This is the “brandstanding” event.”

“A steep rise⟳ in the cost⟳ of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]”

“1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge⟳: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.”

CEFR level